QRBP - Qu'acoustis-je, Qu'ouïs-je, Qu'entends-je

Design and campaign rollout for the 6th album from Québec Redneck Bluegrass Project.

Derived from the a concept on the album, namely humanity’s evolving relationship with technology, the visual identity revolves around a fictional, defunct machinery manufacturer. The concept imagines forgotten, rusting machines abandoned in the forest, revealing a vibrant ecosystem thriving inside once opened.

CD Edition: Designed as an immersive physical experience featuring a full board game, a custom deck of cards, dice, and a comprehensive 120-page manual with lyrics and extras.

Deluxe Vinyl Edition: A double gatefold housing two multi-coloured records and a 24-page booklet. The inner sleeves feature custom-printed artwork that uses scanimations, a late 1890s visual technique, creating an animated effect as the records are pulled from the jacket.

The design extended to stage visuals for the 2026 tour, website and a suite of merch.

Illustrations by Mathieu Girard